Regarding a brand, one of the most recognizable visual elements of that brand is the logo and overall identity. I’ve explored a number of different brand elements including logo, business card design, and digital design in an effort to improve my graphic design ability and better understand how graphic elements can play on the actual feel and true personality of a brand.
A brand is more than just a logo, it is the feeling or mood that is imparted by the brand as a whole including the visual products and emotions evoked by the brand by the consumer or person interacting with it.